McMaster University Continuing Education
McMaster University Continuing Education
Hamilton, Ontario, Canada
Description

McMaster University Continuing Education (MCE) has inspired people to discover and achieve through lifelong learning since 1931. As one of Canada’s largest and leading providers of academic certificate and diploma programs, professional development education, and corporate training, MCE’s purpose is to develop and realize the potential of both individuals and society by providing the education to thrive in a dynamic world. Our team is approachable, professional, and passionate. We offer more than 200 courses and workshops that blend both theoretical knowledge and practical application to help you build your skills and expand your career. Areas of focus include Technology, Business, Accounting, Marketing, Health, Social Science, Mindfulness, and Human Resources.

Recent Modules

Data Analysis and Visualization - Summer 2025

DAT 104

May 16, 2025 - Jul 2, 2025

This course is part of the Data Analytics certificate program. Students in the program are adult learners with a post-secondary degree/diploma in computer science, engineering, business, etc. The students learn how to perform exploration of data in order to discover meaningful information to solve problems, and will allow for the application of analytics life cycle in the context of planning to solve a business problem. Emphasis is placed on framing the problem, proposing an analytics solution, communicating with stakeholders, and establishing an analytics-focused project plan. Common data visualization tools and techniques are explored and used as students learn best practices for the presentation and communication of analytical solutions and insights.

Admin Guido DiCesare
Matches 1
Category Data analysis + 1
Open Closing on May 16, 2025

Data Analytics and Modelling - Spring 25

DAT 201

Jun 26, 2025 - Sep 11, 2025

This course is part of the Data Analytics certificate program. Students in the program are adult learners with a post-secondary degree/diploma in computer science, engineering, business, etc. This course offers an introduction to data science and machine learning paving the way for students to learn data analytics principles. In particular, this course begins with a brief history of data analytics and data science, followed by regression analysis, regression and classification trees, and ends with introductions to K-means clustering, principal component analysis (PCA). Each lecture has associated with it a practical lab session in which students will put "theory into practice" offering students a hands-on approach to learning the material.

Admin Guido DiCesare
Matches 0
Category Market research + 2
Open Closing on May 31, 2025

Data Management - Spring 2025

DAT 202

May 7, 2025 - Jul 24, 2025

This course is part of the Data Analytics certificate program. Students in the program are adult learners with a post-secondary degree/diploma in computer science, engineering, business, etc. This course explores the importance of managing data as an enterprise asset and the processes and components required in terms of the acquisition, storage, sharing, validation and accessibility of data for addressing business problems. An examination of Database Management Systems, database architectures (structured and non-structured) the differences between OLTP (Online transaction processing) OLAP (online analytical processing) as well as the administrative processes (Data Governance) that guide the data lifecycle will be a focus.

Admin Guido DiCesare
Matches 0
Category Operations + 4
Open

Data Analytics and Modelling - Spring 25

DAT 201

May 10, 2025 - Aug 10, 2025

This course is part of the Data Analytics certificate program. Students in the program are adult learners with a post-secondary degree/diploma in computer science, engineering, business, etc. This course offers an introduction to data science and machine learning paving the way for students to learn data analytics principles. In particular, this course begins with a brief history of data analytics and data science, followed by regression analysis, regression and classification trees, and ends with introductions to K-means clustering, principal component analysis (PCA). Each lecture has associated with it a practical lab session in which students will put "theory into practice" offering students a hands-on approach to learning the material.

Admin Guido DiCesare
Matches 4
Category Market research + 2
Closed

Latest feedback

Kelvin Miller
He / Him
Founder
May 6, 2025
Module feedback
Great communication
McMaster University Continuing Education
Data Management - Winter 2025
McMaster University Continuing Education
Witease Music
Music Metadata Management System
Witease Music
AnandKumar Mundhava
He
Director Production and Product Development
May 3, 2025
Module feedback
CPM Tools Industries Inc. truly values the exceptional effort produced by the Marketing New Products for a Consumer Brand course attendees at McMaster University Continuing Education. Deep knowledge of market dynamics, segmentation, and branding strategy was shown by the thorough Strategic Marketing Plan ready for the launch and expansion of our CRAB multitool product. The way the students handled competition analysis, positioning, pricing policies, and financial forecasting—that is, professionalism—particularly amazed us. Their advice on trade show attendance, SEO strategy, and influencer involvement is sensible and fits quite nicely for our objectives. Moreover, the well expressed value proposition and client targeting techniques show careful research and imagination. The final report reflects rather well both scholarly knowledge and practical experience. We appreciate the cooperative attitude of the teachers and students; we also look forward more industry-academic alliances that support entrepreneurship and innovation.
McMaster University Continuing Education
Marketing New Products for a Consumer Brand
McMaster University Continuing Education
CPM tools Industries inc
Strategic Marketing Plan for Brand Growth
CPM tools Industries inc
Scott Demyon
Scott Demyon
Founder
April 22, 2025
Module feedback
Great experience overall and the project was a success!
McMaster University Continuing Education
Competitor and Market Analysis of Consumer Appeals - Winter 2025
McMaster University Continuing Education
Swerv
Swerv: Revitalizing Real-World Connections
Swerv